ZOLTÁN BIRÓ A.
WAC – Center for Regional and Athropological Research
birozoltan@uni.sapientia.ro
ÁGNES SÁROSI-BLÁGA
agnesblaga@gmail.com
KINGA KATALIN SZÉKELY
kingaszekely@gmail.com
MÁRIA-MAGDOLNA SZÁSZ
szaszmariam@gmail.com
SZIDÓNIA NAGY-MENYHÁRT
nagyszidike@gmail.com
OTTÍLIA-ENIKŐ KOVÁCS
koveniko@yahoo.com
2022. (VII. évfolyam) 2. lapszám 112-132.
In a rural context, on the example of the Szeklerland region of Eastern Transylvania (Romania), based on the relevant literature and an exploratory research, our study analyses the question of how and to what extent the components related to the new economy phenomenon in new, small-scale enterprises can be detected. In this regard, we analyzed 30 interviews – 17 women and 13 men, aged 25-35 years – conducted with founders and managers of innovative enterprises, and case studies. The research was conducted in 2019-2020. We applied the methodology of the “contextual turn” approach (Welter, 2011) and the social constructive perspective (Jack–Anderson, 2002; Korsgaard–Anderson, 2011). The main focus of the study is the analysis of the regional context and the three components of new economy characteristics referring to the starting, running and representing enterprises (1. incorporating elements of individual habitus, 2. the role of personal beliefs and values, 3. the role of the social environment in the development and operation of the enterprise), which bring changes to regional entrepreneurial practices by prioritizing the personal characteristics of entrepreneurs
Keywords: innovative enterprises, enterprise models, social innovation, contextual turn, new
economy